Download A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod PDF

By Rushil Ranchod

This e-book presents a totally new and clean means of realizing the ANC, by means of taking a look at the way in which the organization has advertised itself and outfitted up a particular model. the worry here's no longer loads with politics as with exposure, promoting and propaganda – that's, with thoughts of political persuasion.

In seven chapters we persist with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising has loved a crucial value in the ANC for a long time. by utilizing formerly untapped resources, he presents us with very important insights into the method and decision-making strategy of the ANC at severe levels of its lifestyles, correct as much as the election crusade of 2009 and the Mangaung conference.

The publication demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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